Icons Of The House

A digital deep-dive into EATON THREADS' range of exclusive men’s shirts — each uniquely curated with ideas reflecting the Western Cape’s rich heritage, Mr. Eaton’s childhood city of Cape Town, and South Africa’s extensive collection of individual styles.


The RBN

The Rainbow Nation (RBN) was the name given to South Africa by Archbishop Desmond Tutu after the first democratic election in 1994 — after the apartheid ended. The name acts as a metaphor for the diversity of people living in South Africa – a nation with 11 official languages.Representing a collection of original detail, The RBN is characterised by a slim cut that drapes naturally over the body, structured mandarin collar, slight curved hem, centre back pleat for increased range of motion, 1-button ring cuff, and finished off with a French-front placket. The RBN takes charge in completing a silhouette that tugs at the heart-strings of your inner minimalist.

Seventy 7 Double 0

The South African postal code (7700) for the leafy suburb of Rondebosch, presents itself as the muse for the design of Seventy 7 Double 0. Home to some of the most sought after real estate in the province, due to it’s central access and high-class schools, Rondebosch was also the suburb Mr. Eaton grew up in as a schoolboy, a place where he gained access to a broad range of influences that later shaped his desire for creative expression and style. With its contemporary & relaxed fit, camp collar, French-front placket, and straight hem — Seventy 7 Double 0 exudes confidence through every detail, creating allure & style for the influential 21st century man.

The Cape Doctor

The Cape Doctor is the local name in Cape Town for the strong, often persistent & dry south-easterly wind that blows over The Mother City from spring to late summer. It is known as The Cape Doctor because of a local belief that it clears Cape Town of pollution and epidemic disease.For those who demand the finest in quality, the exclusive Cape Doctor is for you. Offered in a slim-fit silhouette, featuring a distinctive cut-away collar, figure-shaping back darts, straight hem, 2-button rounded cuff, and fly-front placket — The Cape Doctor unveils an effortlessly clean & sophisticated look that’ll establish you as the ultimate style icon.

No. 82

The narrative behind No. 82 depicts the sum of all the digits in the GPS coordinates of Mr. Eaton’s home address that he grew up in for the later part of his life in Cape Town. This location also marks the birthplace of where EATON THREADS first began in 2019.Shaped by a mergence of traditionally renowned polo features with original depictions brought forward by Mr. Eaton, we have constructed a garment that breathes new life into the line of craftsmanship at the house of EATON THREADS. Welcoming the discerning gentlemen with a timeless sense of style — No. 82 boasts an impressive array of features including; a classic cut, traditional 3-button placket, classic flap collar, tapered side panel detail, and a jagged hem line.

ZERO21

Playing homage to the city of Cape Town — ZERO21 represents the landline code for the city (021). Taking inspiration from the sights, sounds, smells and textures of Cape Town, we have dedicated hours to meticulously shaping this piece of cloth into a work of art. Giving you a classic fit over the body, traditional button-down collar, sculpted hem, split back yolk, adjustable 2-button angled cuff, and classic-front placket — ZERO21 welcomes a contemporary look at historically-sound design.


The Cape Doctor


The Cape Doctor is the local name in Cape Town for the strong, often persistent & dry south-easterly wind that blows over The Mother City from spring to late summer. It is known as The Cape Doctor because of a local belief that it clears Cape Town of pollution and epidemic disease.For those who demand the finest in quality, the exclusive Cape Doctor is for you. Offered in a slim-fit silhouette, featuring a distinctive cut-away collar, figure-shaping back darts, straight hem, 2-button rounded cuff, and fly-front placket — The Cape Doctor unveils an effortlessly clean & sophisticated look that’ll establish you as the ultimate style icon.


Seventy 7 Double 0


The South African postal code (7700) for the leafy suburb of Rondebosch, presents itself as the muse for the design of Seventy 7 Double 0. Home to some of the most sought after real estate in the province, due to it’s central access and high-class schools, Rondebosch was also the suburb Mr. Eaton grew up in as a schoolboy, a place where he gained access to a broad range of influences that later shaped his desire for creative expression and style. With its contemporary & relaxed fit, camp collar, French-front placket, and straight hem — Seventy 7 Double 0 exudes confidence through every detail, creating allure & style for the influential 21st century man.


ZERO21


Playing homage to the city of Cape Town — ZERO21 represents the landline code for the city (021). Taking inspiration from the sights, sounds, smells and textures of Cape Town, we have dedicated hours to meticulously shaping this piece of cloth into a work of art. Giving you a classic fit over the body, traditional button-down collar, sculpted hem, split back yolk, adjustable 2-button angled cuff, and classic-front placket — ZERO21 welcomes a contemporary look at historically-sound design.


No. 82


The narrative behind No. 82 depicts the sum of all the digits in the GPS coordinates of Mr. Eaton’s home address that he grew up in for the later part of his life in Cape Town. This location also marks the birthplace of where EATON THREADS first began in 2019.  Shaped by a mergence of traditionally renowned polo features with original depictions brought forward by Mr. Eaton, we have constructed a garment that breathes new life into the line of craftsmanship at the house of EATON THREADS. Welcoming the discerning gentlemen with a timeless sense of style — No. 82 boasts an impressive array of features including; a classic cut, traditional 3-button placket, classic flap collar, tapered side panel detail, and a jagged hem line.


The RBN


The Rainbow Nation (RBN) was the name given to South Africa by Archbishop Desmond Tutu after the first democratic election in 1994 — after the apartheid ended. The name acts as a metaphor for the diversity of people living in South Africa – a nation with 11 official languages. Representing a collection of original detail, The RBN is characterised by a slim cut that drapes naturally over the body, structured mandarin collar, slight curved hem, centre back pleat for increased range of motion, 1-button ring cuff, and finished off with a French-front placket. The RBN takes charge in completing a silhouette that tugs at the heart-strings of your inner minimalist.