ABOUT US

EATON THREADS is a privately held company and creative pioneer in the design, craft, and manufacturing of luxury menswear. Founded by Bradley J. Eaton, in Cape Town, during the dawn of 2019, EATON THREADS offers a range of exclusive men’s shirts — each uniquely curated with ideas reflecting the Western Cape’s rich heritage, Mr. Eaton’s childhood city of Cape Town, and South Africa’s extensive collection of individual styles. 


 EATON THREADS is dedicated to crafting timeless menswear that speaks to the sophisticated, forward-thinking & contemporary man. It is a brand that commits to the discovery and implementation of the finest craftsmanship and style. As such, EATON THREADS is an advocate for ingenuity, the arts, culture, and remains grounded in the support of a more sustainable fashion industry for all. 


PURPOSE AND VALUES


Our purpose at EATON THREADS is to inspire the modern man to seek the best out of his own ability. Through understanding that style is innate, and that it is not a consequence of outward characteristics — a man has the power to transform the way he lives, acts, and influences. With a vision towards defining a space between minimalist-contemporary and timeless attention to detail, we aim to pave the way for a new level of opulence. We do this The EATON THREADS way — having a passion for what we do, being consistent in our delivery, seeking out the finest craftsman, following sustainable means of practice, and creating diverse & unique collections in the process.

MY INSPIRATIONS

THE WESTERN CAPE

“With a diverse mix of cultures, races, religions, and languages in my home province of the Western Cape, leave me with ideas that are stretched far beyond the norm, yet still cohesive in manner. With this mix comes a responsibility to pay homage to my own traditional European heritage, as well as to the African/multi-cultural setting sustained by those living in the city I grew up in, who in turn, also contributed to my view of the world.”

THE INFLUENTIAL MAN


"I’ve always been inspired by the man that carries himself with an inner confidence and self-drive. The man that takes his appearance into consideration is a man that has the ability to transform the way he lives, acts, and influences — I begin every collection with this hero in mind.”

A CELEBRATION OF DESIGN

“I aspire to draw connection between all forms of design — poetry (through the ambience of the written word), architecture (through the appreciation of the detail & space), and art (through the freedom it provides). My goal is to create a dream from multiple tales.”

THE WESTERN CAPE


“With a diverse mix of cultures, races, religions, and languages in my home province of the Western Cape, leave me with ideas that are stretched far beyond the norm, yet still cohesive in manner. With this mix comes a responsibility to pay homage to my own traditional European heritage, as well as to the African/multi-cultural setting sustained by those living in the city I grew up in, who in turn, also contributed to my view of the world.”

THE INFLUENTIAL MAN


"I’ve always been inspired by the man that carries himself with an inner confidence and self-drive. The man that takes his appearance into consideration is a man that has the ability to transform the way he lives, acts, and influences — I begin every collection with this hero in mind.”



A CELEBRATION OF DESIGN

“I aspire to draw connection between all forms of design — poetry (through the ambience of the written word), architecture (through the appreciation of the detail & space), and art (through the freedom it provides). My goal is to create a dream from multiple tales.”

OUR WORLD

THE HERITAGE


Discussing the life of designer & founder Bradley James Eaton as he grew up in Cape Town, from 1997 to this present day.


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OUR COMMUNITY


Join our active community of sophisticated, forward-thinking & contemporary men across our social media channels.


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SHOP ONLINE


Shop our range of exclusive men’s shirts — each curated with Mr. Eaton's visions of the Western Cape; all crafted in the finest cloth.


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